The Neri Bloomfield School of Design and Education
Graphic Design

21 Haganim Street, Haifa 31090, Israel
Tel: +972-4-8562502; Fax: +972-4-8562501


Exhibition and Art Auction Charity Benefit, NY, April 2011

The Neri Bloomfield School of Design and Education, a unique Israeli institution, bridges many worlds. It nurtures individual creativity among its student body while instilling adeep sense of commitment to community. It offers excellent academic degree programs in several design fields that also prepare students for professional careers as highschool teachers. In this sense, it is unlike any other Israeli institution of higher learning in design – namely, the integration of the cutting-edge in professional skills with teacher-training program The campus location, in the heart of Haifa's multi-cultural German Colony neighborhood, reflects the ethnic mix of the students as well as the .  School's mission to foster mutual respect and encourage continuous dialogue 

The NB School – a non-profit making organization - is a recognized academic institution authorized by Israel's Council of Higher Education to award Bachelor degrees to its graduates (B. Ed, B.Arch.Ed & B.Ed.Des).

The NB School of Design and Education awards academic degrees in five main disciplines:
• Graphic Design – Visual Communications;
•  Architecture;
• Photography;
• Fashion Design;
• Non-Fiction Film
• Cultural & Educational Management. 

Some 850 young Israelis are enrolled in these programs (with additional 350 students participating in non-academic diploma-studies).
The majority hail from Israel's northern region.

The School recognizes that designers play a significant role in society.  Therefore, in addition to developing creativity and providing academic degrees, it strives to impart the many life skills needed to become talented focused professionals in today's rapidly-changing world.  The School prepares students to be discerning visual thinkers, ethical practitioners and design teachers of the next generation. 

The Department of Graphic Design – Visual Communication, the School's flagship, offers a wide range of specialist programs developed to prepare artistic and imaginative individuals to meet the demands of their chosen professions. The courses in graphic design respond to today's increasing demand for skilled graduates in digital, electronic and multimedia fields. Also offered are art courses in basic skills such as painting and drawing, and those that explore media, techniques, form and color.

The Department of Architecture utilizes cutting-edge technology to provide a balanced professional education with strong design and technical preparation.  Students are encouraged to seek solutions to the challenges posed by present and future trends while respecting the traditions and historical influences of the past. The graduates are fully-fledged architects recognized by the Registrar of Architects & Engineers.   

The Department of Fashion Design develops each student's talents and interests, emphasizing innovation, creativity, and technical skills that answer the needs of the fashion industry. 
Fashion management & marketing tools have recently been introduced to the curriculum to further prepare the students on-route to the current professional world.

The Department of Photography embraces the diversity of influences, ideas and techniques that underlie contemporary practice. Students learn technical skills for black and white and color photography, digital photography, studio work and computer generated animation, and are also trained in industrial & fashion photography.    

The newly-founded Department of Non-Fiction Film aims to train the ultimate film-makers who will master all tools of art and craft. At this time and age, when the video camera and digital editing are at the finger-tip of every person, the School has introduced a program composed of practical workshops in all areas of film-making led by Masters of Cinematography, destined to train the next generation of artists who will be involved with the community.

The School's faculty are active teaching-oriented individuals, as well as creative professionals. Many are acclaimed in their fields, and participate in artistic activities (including exhibitions, master-classes and workshops) in Israel and abroad. They interact with their students in small, hands-on classes, and freely share their own real-life experiences.   

Residents of Haifa and its environs are welcomed at The School.  They are invited to register for external studies and extension courses which range from brief encounters and workshops to in-service teacher training and full study programs.  
The School also hosts cultural events, fairs and exhibitions throughout the year, and its excellent Art Gallery is open to the public every day of the week.

Situated mid-way between Haifa's harbor and the world-famous Bahai Gardens, the NB School fully addresses the needs of a modern educational facility, with state-of-the-art laboratories, a modern resource center, "smart" classrooms and sophisticated visual communications equipment. The campus includes a large outdoor area, the Entrance Plaza, connecting The School and the German Colony neighborhood, and an amazing top-floor balcony with a view of the Mediterranean Sea.  Both offer students a place to meet, a corner to read, or a quiet spot to enjoy a moment of reflection.

Among The School's main aims for the next five years are:
• Increasing enrollment to 1,800 students (1,200 in the academic disciplines) ;
• Adding an new building (totaling 5,000 sq. meters, which will include: an auditorium, a new art gallery & additional studios);
• Establishing new Schools, Chairs and departments 
{including: A Department of Industrial Design & a Department of Art in Education}.
• A Research & Development Centre of Design has been recently established. 
• A multi-disciplinary Masters' program (M.Des.Ed) in "Learning through Design & the Media" has been submitted for approval to the HEC & we expect enroll students as of the coming school-year
• Expanding the academic library, and enhancing the Design & Media Resource Center.



Architect's impression of the new  campus (with the existing  building on the left-hand side) 

Prof. David Alexander